Emergo by UL Drupal 7 Marketing Platform Modernization

Overview

Emergo by UL needed its Drupal 7 marketing site to keep supporting active campaigns while UL's broader Drupal ecosystem was moving toward a larger internal platform strategy. The practical need was not an immediate rebuild. The site had to keep working, support evolving marketing automation requirements, and be easier to hand over to UL's internal Drupal team.

The challenge

The marketing team needed Drupal 8-era Marketo integration capabilities in a Drupal 7 environment. The compatible Marketo implementation path was available in the 3.0 module line for newer Drupal architecture, while Emergo still needed to meet campaign deadlines on Drupal 7.

The work also had to support personalized Webform experiences, gated-content flows, Marketo and Salesforce validation, and campaign-page updates without destabilizing a business-critical site.

What I built

I backported the relevant Marketo integration approach into Drupal 7 and connected it with Webform-driven marketing workflows. The implementation supported personalized form handling, gated content behavior, campaign landing-page needs, navigation updates, and repeatable testing across environments.

The work required close coordination with U.S. and Europe-based marketing automation stakeholders responsible for Marketo and Salesforce validation, so the implementation could be tested against real campaign and lead-routing expectations before handoff.

Outcome

The backport reduced the expected implementation timeline from about 2.5 months to about 3 weeks. Emergo's Drupal 7 site could continue supporting business-critical marketing workflows while the organization prepared for broader Drupal modernization and internal team ownership.